The Project Manager brought this idea to me, and asked me to draw and illustrate new conceptual redesigns for the PiQ Canadian Characters. They were thinking of scrapping the old ones and redoing them to look like their Wellness Project Characters so the art across all the planners was more cohesive. 

I sketched out different poses for each character in Procreate, then traced them out in Illustrator. I started with the Goose, and that character went through a couple different style changes under the direction of the Project Manager and Senior Graphic Designer. Once we nailed down what the Goose should look like, I moved on to the Beaver and Moose, applying the same style to each. I didn’t get as far with the Moose’s poses when tracing them out, at that point the project was cancelled due to priorities shifting. I really enjoyed working on these guys though, and wanted to feature them here.